How information technologies helps in expanding your small firm?

Plenty of citizens in Poland are managing their own corporations. Few of them are distributing some products in the web, others are having their own store with organic fruits. There are also individuals who are working in a beauty industry, such as beauty salons or barber shops. Those last group may really use some help with leading it in a IT level. There are many of different clever applications, that may be used in sectors like that. But what program we really require? And where to localize the finest specialist?